Why pay When it’s Free
At a recent meeting I attended, at our yearly national, gathering we discussed a number of statistics. One that continues to stick in my head is the fact that 60% of our customers that walk through our door have viewed us online before stepping foot into our business. 60%!!! That’s huge. So where are you going to spend your money in advertising. Honestly when I go online I hate TEXT. It’s boring; it doesn’t catch my eye, and its way “old-school”. So as far as the newspaper goes, im sorry to say to my publisher friends, its out-dated. Tv commercials are great, but if your like me you TiVo your shows and start watching them 15 minutes in so that you can breeze through the commercials.
I’m a big fan of both types of advertising, but times have changed. If 60% of your business is coming from online traffic, it only makes “cents” to put 70% of your advertising efforts here. Now that doesn’t mean 70% of your advertising money, but efforts. I say this because a lot of online advertising is free. Via blogs, facebook, twitter, etc. It doesn’t cost a thing but time. Next time you sit down to develop your advertising strategy/budget, look online. Internet……The final frontier
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